What does your web content and a first date have in common?
More than you might think!
When you go on that date, you want to be attractive and attracted to your date. The same is true for your website. You really want to be attracting the ‘right’ kind of client and customer. After all, if sparks fly on that first meeting, who knows where it will lead?
With that in mind; some of the tactics we use to impress our date can be used to impress our website visitors.
#1 – Make Sure you look Hot to Trot
Unfortunately, people do judge a book by its cover. You wouldn’t go on a first date in your gym clothes with your hair swept up in a greasy pony tail.
No matter how good your content is, if the design of your page is fugly; you’re going to turn your reader off and they’ll be looking for fun somewhere else.
When you look at your design you need to think about:
Colour coordination –Bright fun colours or sophisticated monochrome? It’s completely up to you. Just make sure that the first time people see your page, it’s wrapped up in a heart stopping design.
Highlight your best features – If you want to stop your reader from having a wandering eye, you’ll need to hold their attention. Got an opt-in box? Make it pop. Got some killer testimonials? Make them stand out and really get your reader’s engine revving.
We all know that what truly counts is on the inside. But most people won’t get to that bit if the packaging makes them want to scratch their eyes out. Don’t send your content out there in flats and a baggy sweater. Give it a dress and some killer heels.
#2 – Be Interesting
Ever been on a first date where the guy talks in a robot tone of voice and bores your Jimmy Choos off you? Yeah. Bad times.
Don’t let your content put people to sleep. Appeal to their emotions. Make them laugh, cry and look back on yesteryear with a feeling of melancholy.
Use your own experience and your personality to give them what they need in a way that they actually enjoy. If you’re posting about a topic that’s been done to death, try to come at it from a new angle.
#3 – Don’t make it all about you
Is there any bigger turn off than somebody that talks about “me, me, me” the whole time? I don’t think so!
When you write your content, don’t just tell your reader about you. You don’t want to come off as self-obsessed. And besides, the human race can be very selfish. If somebody comes to your page; they’re not looking to find out how amazing you are.
They’re looking to see how you can help them.
If you can cook up a storm in the kitchen and create a meal that’s worthy of a Michelin star restaurant, that’s great. For you. But your reader wants to know how you can help them to do the same thing. Not only that; they want to know how they can do it quickly/cheaply/using a certain number of ingredients…
Make your content all about your reader and their needs. Not about you.
And don’t forget to ask questions. Engage with your reader. How long would you stay in a restaurant with a guy who just talked constantly?
By asking open ended questions, you pull your reader in and start a conversation. The more you converse, the more your reader starts to fall in love with you.
Get A Second Date
If you want to create web content that will hook your reader and keep them on the line, you need to think about exactly why they would be attracted to your business.
It’s all about making a positive first impression and then engaging with your reader in a way that they find irresistible. So, get your glad rags on and get out there to attract your ideal client. Let the sparks fly!
You can read more from Memma Hough – 5 Quick Tips To Help You Write Authentic Copy inside Issue 16 of the Business Rocks Magazine.