Kerri Walker Q&A Interview Your Stories #BizRocks #DigitalMarketing for #WomeninBiz

‘Your Stories’ Kerri Walker Q & A Interview @KerriLWalker #BizRocks #DigitalMarketing for #WomeninBiz

Kerri Walker Q and A Interview

Can you share your back story with us, a bit about your childhood?

I am originally from the New Forest on the south coast and aim to move back to near my family soon. I spent my childhood years riding horses and making memories with my siblings. At school my favourite subjects, and where I excelled, were music, drama, foreign languages and English.

My first car was a Vauxhall Corsa that was bought for me (yes I know, I was that teenager). I moved to Spain for a few months when I finished college to learn the language as I knew a book just wasn’t enough for me. Growing up, my mother was a huge inspiration to me and I admired her so much she became a role model as I longed to be a strong independent woman with a great career just like her.

At 21 I moved to the Midlands for university, met a boy and stayed for 10 years. My work history spread across sales, marketing, PR and events – I lost out on jobs due to my mixed experience and now running my own business these skills are imperative!

Were you a determined child or has that developed?

I have always been extremely determined – ask my mum! Determination is definitely something that has grown with me as life has evolved and situations I find myself in changing. The older I get, the more determined I get to succeed.

Can you share something about yourself that is not widely known?

Initially I trained at university to be a nurse. I knew my destiny was to care for people. I presumed that it was nursing that would allow me to do this. I always worked freelance in the corporate world alongside my studies and work placements. By the time I got to my final year I knew it was not the path for me and took on a full time role in sales and marketing… and never looked back since.

How and when did you know you wanted to become an entrepreneur?

Becoming an entrepreneur and making your own income isn’t something you decide. It’s something you’re born with. I have always had entrepreneurial spirit, even as a young child I ran the Brownie tuck shop. I loved taking orders, handling money, chatting to customers and managing people. At 14 I even project managed a team and started a lunchtime business at school selling soup – we made a lot of money for charity and defeated the rival team. Throughout my entire childhood I always won at ‘swapsies’ whereby people swap their lunches – I was able to see what the market (hungry school kids) wanted and kindly asked my mum to buy items I knew would get me the best deals around the lunch table.

Tell us about your business

I run a virtual PR agency for brands and corporate clients. I also am a publicity coach showing small and medium business owners how to do their own PR and also break through any fears around putting themselves ‘out there’. I host media training sessions and DIY PR workshops.

What did you give up to get to where you are today? What did you have to sacrifice?

To get to where I am today I had to sacrifice my sole destroying existence in the corporate world. Fair swap I think!!

What’s the hardest thing you’ve had to do?

I always shy away from things that are really hard or that trigger me with anxiety or fear. Two years ago I lost someone very dear to me and learning to cope in a life without them has been the hardest thing I will ever do. I finally had to face something I could not run away from. I’m very grateful my son was a baby at the time and his smiles every day got me through!

What are your goals for 2017 and beyond?

I’m aiming to grow the virtual PR agency side of my business as well as launching a group programme or mastermind for my publicity coaching. I have a few very exciting collaboration projects coming up in the new year which I cannot wait to get started on!

Where do you see yourself in 5 years time? Do you have any big Goals?

I’ll be spending my time managing the virtual PR agency as it will have grown, while spending a few days a week at my beach hut and walking in the beach or forest. My son will be in school then so I aim to volunteer somewhere once a week too which will make me incredibly happy to be able to give something back to someone or a group of people who need me.

Can you share 3 #BizTips for Women in Business

Don’t worry about what everyone else is doing. Check out competitors briefly, listen to only a few influences and then just do your own thing. You are enough!

  • If something makes you uncomfortable, figure out exactly what it is that is triggering you. I truly believe in business we have to make our mindset and removing blocks an absolute priority.
  • To start raising your business profile, create a wishlist of dream places you’d love to be featured and figure out how your ideal clients love to be communicated with.
  • Then set achievable monthly goals and what PR success means to you e.g. I want to have 2 guest blog posts each month and 1 podcast interview every 6 weeks. There’s no right or wrong answer, just whatever feels right and what is aligned with your business.

How can people best connect with you online? twitter, website, youtube?

My website is www.kerriwalker.co.uk

Facebook page facebook.com/kerriwalkercomms
Facebook group facebook.com/groups/diyprlounge
Twitter @KerriLWalker

You can read more from Kerri Walker – 10 Tips For DIY PR Success inside #BizRocks Magazine Issue 47 

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About Kerri Walker

Kerri Walker is the founder of a virtual PR agency and a Publicity Coach for business leaders. She works from her seaside base on the south coast of England and spends most of her time sourcing juicy media opportunities for clients, liaising with her team or enjoying day trips out with her son.

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