Ginny Carter Q and A Interview
Can you share your back story with us, a bit about your childhood?
Looking back on it I was always an observer and a mimic. I’d work people out pretty quickly, see what made them tick, and then present myself in such a way as it worked for them (because I was shy). I remember we had some Australian friends to stay with us for a while, and by the time they left I was talking in an Australian accent!
Learning how to hang back and observe, rather than dive in and take over, has paid dividends now I’m a ghostwriter!
Were you a determined child or has that developed?
Oh yes, always determined. Unfortunately my own kids have inherited the gene …
I had a series of illnesses in my teens which forced me to take responsibility for my thoughts and feelings. Although it was hard at the time it made me wiser.Can you share something about yourself that is not widely known?
Can you share something about yourself that is not widely know?
I once gave 14 radio interviews in one day. It was hell, but interviews hold little fear for me now!
How and when did you know you wanted to become an entrepreneur?
It was never a conscious decision, but something I gradually realized I’d become after I looked back on the investments I’d made in myself and my business over the years.
There are different types of entrepreneurs: not all are fizzing with ideas like Richard Branson. My brand of entrepreneurship is to take what’s in other peoples’ heads and make it brilliant.
Tell us about your business…
I’m a business book ghostwriter and book writing coach, working with speakers, experts and coaches to give them the book that will transform their business. I help my clients get the thoughts out of their heads and into a brilliant book, either by writing it for them or mentoring them through the process of writing it themselves.
My 20-year marketing and social media background means I approach a book in a strategic way, ensuring it’s the right book for that author. It also helps me build my clients’ marketing into the book from the beginning.
Once it’s published, they’ll be the author who ‘wrote the book on it’!
What did you give up to get to where you are today? What did you have to sacrifice?
I had to give up on the idea of a predictable office job, but that’s no real sacrifice. Truly, I love what I do and I love working for myself.
What’s the hardest thing you’ve had to do?
Make the shift from marketing and social media to ghostwriting. It would have been so easy to stay stuck, because it was safe. But I had a wonderful coach to help me decide that’s what I wanted and help me through the transition. It was the best thing I ever did.
What are your goals for 2016 and beyond?
Next year I want to help more authors get their books out into the world, and keep building my experience so I get better and better and what I do.
Where do you see yourself in 5 years time? Do you have any big Goals?
My kids will be older teenagers by then so I’ll have more freedom to travel around and meet people. I also hope to be working with some high profile authors and looking back on a long list of books that wouldn’t have been born without me.
Can you share 3 #BizTips for Women in Business
1) Know why you want to write your book. All other decisions hang off that Why.
2) Never settle for work that doesn’t feel easy or joyful.
3) Try to only do the work you’re naturally talented at and outsource the rest (or get help with it).
How can people best connect with you online? twitter, website, youtube?
You can find me here…
Twitter – @_GinnyCarter
Facebook – Ginny Carter
Website – www.MarketingTwentyOne.co.uk
You can read more from Ginny Carter – 6 Simple Ways To Write A Spellbinding Business Book inside #BizRocks Magazine Issue 43