Ces Rosanna Price Q and A Interview
Can you share your back story with us, a bit about your childhood?
I was always a creative entrepreneur as a child. At primary school age, I would ice and decorate plain biscuits with jelly tots etc then make my own colourful packaging out of paper and sell them to school friends. At Christmas I’d take orders and make glittery 3D Christmas trees out of card for Sindy/Barbie dolls houses.
Were you a determined child or has that developed?
At secondary school I was bullied and an outsider so focussed all my energy on academic studies, getting 11 GCSE’s, whilst also leaving school early before sitting the actual exams at 15 to start a foundation art and graphics course at college, although I couldn’t officially start working towards the Higher National Diploma until I was 16. My passion for design was strong and relished the opportunity to learn from older students and the tutors putting me in a good position to flourish when I could officially start the course. I then went on to Uni to do a BA(Hons) Degree in Graphic Design with a major in Branding Design.
Can you share something about yourself that is not widely known?
I have never been on an aeroplane. I have never had pierced ears. I am afraid of cheese. I overcame a fear of nail polish!
How and when did you know you wanted to become an entrepreneur?
From primary school age I was always looking for ways to utilise my interests and gifts and turn them into a way of making money. At secondary school age I had 2 part time jobs stacking shelves after school and was making hand crafted cards and selling them to neighbours and family friends to supplement my pocket money. By the time I finished my degree I was very ambitious although after working in some high profile agencies on global brands I became very disheartened by the lack of heart and soul in cut throat corporate industries and questioned if the life of a designer I’d always wanted was actually going to light me up out in the real world after all.
Tell us about your business
For several years I worked in design agencies gaining experience in branding, packaging, magazine design and more. In 2002 I went self employed and discovered with excitement that I could choose my own small business clients. In 2015 I took my business to another level of joy. After investing in my own self development journey I let go of a lot of old patterns and beliefs and knew it was my purpose to ONLY design for SOULFUL small businesses. People who serve others with a product or service that really brings something positive to the lives of others.
By using my experience and skills for branding and promotion design, I help clients to reach and attract more of their ideal customers and consequently share more happiness in the world. I now mostly work in LIVE DESIGN over screen share reacting instantly to feedback which gets fast results that clients love and allows a genuine supportive connection to grow. I love helping my clients so much.
What did you give up to get to where you are today? What did you have to sacrifice?
Sacrifice is such a negative word. I’d rather think of every challenging situation that may have surfaced over the years to be a necessary learning curve in the journey of life. We can always learn from and draw positives from every experience. One of the biggest challenges of choosing to develop a business – on your own – self employed, is not having the guarantee of a fixed regular income… and I’ve never (yet) been in the position of getting a mortgage because of this path… however the positives of self employment and designing far outweigh the negatives.
What’s the hardest thing you’ve had to do?
The hardest things I’ve ever had to do in life are 1) Give birth to my still born child… 2) See my eldest son suffering so much that he tried to take his own life the day before his 18th Birthday… 3) Go for months without seeing my other two children because my ex husband hasn’t allowed me contact with them. So anything business related never compares to that! I once lost a considerable amount of work due to file corruption however, as much stress as it caused at the time, I believe version two was even better and as it was meant to be!
What are your goals for 2017 and beyond?
Goals for 2017 and beyond are to continue to grow my financial wealth and continue to design for amazing soulful small business owners.
Where do you see yourself in 5 years time? Do you have any big Goals?
Longer term goals are to form more collaborations, launch more subscription services and outsource certain areas of marketing and lead generation.
Can you share 3 #BizTips for Women in Business
- Do You Love Your Brand Image? When you do then your visibility is boosted with genuine high vibe alignment energy. If something about it just doesn’t quite feel right though, perhaps you’ve evolved since it was first created and it just doesn’t reflect what you offer now? There could be an easy fix, little tweak that could make all the difference and help you up level to attract more of your ideal clients. Please if something doesn’t feel right… find out what it is and change it 🙂 Your Brand Image is your Brand Soul.
Be Consistent. Showing a consistent brand image and theme from your logo / website / opt-ins / products and services to social media presence / share graphics / promotion and printed marketing has a massive influence over perceived brand value and being consistent with the right image will attract more of your ideal customers.
Be Confident in your own unique brand. There may be many others in the same industry but there is only one of you doing things in the exact way you do and when your branding and marketing is infused with your personality and genuine passion to help others with your product or service then you will attract exactly the right customers for you.
How can people best connect with you online? twitter, website, youtube?
Connect with me on Facebook :
LIKE Inspired To Inspire Design on Facebook :
See Free Design Inspiration Resources :
See Inspired To Inspire Design Services :
Contact Me by Email : [email protected]
You can read more from Ces Rosanna Price – ‘Feng Shui’ Your Office For Success inside #BizRocks Magazine Issue 44
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