Bushra Azhar Q and A Interview
Can you share your back story with us, a bit about your childhood?
I grew up a total tomboy in Pakistan…lots of mango-stealing, wall-scaling and general rowdiness. My dad was in the army so we moved around a lot and I never got to have life-long friends and to date I have trouble making and keeping friends. I lived a very charmed life and I can only hope to get my kids the same experiences.
Now I live in Saudi Arabia and in less than two years, have managed to build a million-dollar business while working part-time, managing a household and living in a country that doesn’t allow me to drive, open a bank account or leave the country without the permission of my “GUARDIAN”.
Were you a determined child or has that developed?
Ohhh haaaa I was a very determined and even though I didn’t always get my way, I found tips, tricks and hacks to get a YES from an early age.
Can you share something about yourself that is not widely known?I wanted to be a doctor in the army when I was little…I was obsessed with the idea. I did my pre-med, got the grades and then just like that one day decided to change gears and take up accounting (of all the things). It took me some time to get the biology out of my brain and replace it with debits/credits but I managed.
How and when did you know you wanted to become an entrepreneur?
I never wanted to become an entrepreneurs. I was very happy with being an employee. The only reason I decided to give it a shot was because I wanted to work but spend summers with my parents in Pakistan (which I finally managed this year woo hoo) and that seemed like the only thing that would allow me to do that. Plus I was curious about this “make money online” thing everyone kept talking about. So I started The Persuasion Revolution and the rest is well…history in the making.
Tell us about your businesses…
I am Bushra Azhar and I teach tiny businesses how to make big bucks using Psychology of Persuasion. I started www.thepersuasionrevolution.com in July 2014 and managed to go from an absolute no-body with zero connections and subzero sales to $1M+ in sales, an email list of 23,000 and a buyer list of 4,000 in less than 2 years. I am particularly proud of the fact that almost 20% of my list are buyers compared to the typical 4-5%. I also have crazy conversion numbers (email open rates as high as 80% and FB ad conversions as low as 20 cents).
What did you give up to get to where you are today? What did you have to sacrifice?
I could say that I have given up my social life to build a business but to be honest I am not a very social person and not meeting people because I had the excuse of “busy” was actually a blessing in disguise. I built my business while still working in my offline gig so I worked at every opportunity and every free second was spent with family which in turn brought us all much closer. So it was actually a blessing in disguise.
What’s the hardest thing you’ve had to do?
Not being able to give as many scholarships for my courses, turning people away when I know they genuinely can not afford to invest in my high ticket programs. I routinely offer scholarships for all my programs (for Sold Out Launch, I gave away almost 30 spots) but I have to draw the line somewhere and turn away some people. That is probably the hardest things I have had to do in my business.
What are your goals for 2016 and beyond?
To help 10,000 tiny business owners transform their businesses and make more money using tested psychological principles that don’t reek of sleaze and manipulation.
Where do you see yourself in 5 years time? Do you have any big Goals?
I am working on my non-profit global business intelligence hub which makes high quality business trainings (in 20+ languages) affordable for and available to everyone. I see this venture being the best global resource for anyone wanting to get started online with no barriers; language or otherwise.
Can you share 3 #BizTips for Women in Business (that they can take away and implement)
Tip one:People buy based on emotions and later use logic to justify that decision.Your strength as a persuader is to capitalize on that. Appeal to the emotions, dreams and fears rather than to logic.Remember,people don’t buy “4Mbit/s Speed Internet”, they buy “Download your favorite song in 30 seconds”People don’t buy “200 page cookbook with high res images”, they buy “Healthy Gluten free meals ready in 20 minutes so you still have time left for a menipedi”Sell them the dream, the value, the ultimate benefit beneath the benefit because only THAT will stir their emotions enough to get them to pull out their wallets.
Tip Two:Just putting your testimonials & qualifications isn’t enough to get people to trust you. You need to put their mind at ease that what you are promising is actually going to happen.This isn’t to prove to them that you are worth hiring but that you are worth BELIEVING. You aren’t selling your goods on this page but you are selling yourself and if you come across as BS or fake, well there goes the trust.
Some ways to do that:
1. Share your story from rags to riches
2. Share client stories
3. Share your struggles (and then your triumph)
4. Hint at your belief system
5. Hint at your process for getting results.
Tip Three:People won’t buy your stuff right away even if it’s irresistible.
There are many reasons why people procrastinate:
1. They don’t feel enough pain in their existing situation
2. They get distracted
3. They don’t feel that the perceived value outweighs your asking price
4. They are just plain lazy
To motivate people to take action they usually need an extra incentive…the LOSS of that incentive to be precise.
That extra incentive could be a slam dunk bonus available only to fast action takers, a deep discount or even simply the fear of missing out.
An example below:
Next week this time, you could be where you still are; miserable and lost OR you could be rolling in dough that you made while you slept. What do you choose?
How can people best connect with you online?
Facebook: 60 Second Persuasion
You can read more from Bushra Azhar – 3 Psychological Tricks To Price Your Products So They Seem Like A Bloody Steal! inside #BizRocks Magazine Issue 42