Louise Myers Q and A Interview
Can you share your back story with us, a bit about your childhood?
I’m a baby boomer, the second of four kids. Born and grew up in New Jersey. I moved West at age 23 and never looked back.
Were you a determined child or has that developed?
I was pretty passive as a child. In addition to being introverted, I also felt others didn’t understand me. I became very shy.
One thing though, I was always driven to excel. It was more important to me than to my parents that I got straight A’s.
Can you share something about yourself that is not widely known?
People who have met me online are surprised that I’m an introvert. Some even think I must be mistaken 😉 Introversion just means that you get energy from being in your head, and drained from interacting with people – especially new ones, or many at a time. It doesn’t mean you’re anti-social! It certainly has benefits as well as drawbacks – same as any other personality trait.
How and when did you know you wanted to become an entrepreneur?
I’m still trying to figure this one out! 😉 I actually was an independent contractor for 30 years, which is NOT the same thing as an entrepreneur, at least in my experience. I was working in a nice little ad agency in the 80s. Business was so good that we had to hire freelancers, and I became more of a manager. I quickly realized that I wanted to be the person taking the work home, and NOT the one trying to get the end result I needed from someone else. I’m a terrible manager!
Entrepreneurship means wearing many hats and juggling many tasks. I’ve found it to be a real challenge – one that 30 years of freelancing did NOT prepare me for.
Tell us about your business…
Up until the U.S. recession of 2008, I was quite successful as a freelance graphic designer. I had several large, ongoing accounts like Macy’s department store, Disney Consumer Products, and WalMart. The combination of the recession and the global economy crushed design prices. So I’ve been moving out of that field.
I started my blog a few years ago, and quickly enjoyed some good traffic, as well as ebook sales, on the topics of social media and visual marketing. I really enjoy the research, testing, and mostly designing and publishing, of useful materials. So that’s my focus right now. Although I’m full of ideas I also hope to try someday!
What did you give up to get to where you are today? What did you have to sacrifice?
In this season of my life, I’m spending a lot of time on the computer and iPhone, working in and on my business. I guess I could say I’m sacrificing time in the garden and on home improvement projects! Those are things I used to enjoy more often.
What’s the hardest thing you’ve had to do?
Marketing and reaching out to influencers is very hard and draining for me. I’m your typical creative who just wants to create! I’ve also done a couple podcasts – tough for me.
What are your goals for 2017 and beyond?
I’m launching my 2017 Social Media Content Planner. My goal is for this info product to be the cornerstone of my online business. It’s just a combination of so many things I love, and am good at. And so far, buyers are loving it too! It’s great to offer a helpful product.
Where do you see yourself in 5 years time? Do you have any big Goals?
In 5 years, I see things running smoothly in my business, with more time off and travel for me. Visiting grandkids! (My daughter’s getting married in May). I’ve identified the elements of my business that I need and want help with. I see myself setting that up next year, so that I can focus on the things I enjoy and am good at.
Can you share 3 #BizTips for Women in Business
- Whatever it is you feel a calling to do, just start it. Maybe it’ll go nowhere, but maybe it’ll be amazing. You won’t know unless you try!
- Find other like-minded individuals for networking and support. Often our friends and family can’t understand why we do what we do!
- Believe in yourself, and don’t be afraid to do things your own way. I wasted a lot of time and energy (and money!) trying to do what others said would work. Yeah, often others know a lot more than us, but if what they’re saying doesn’t resonate for YOU, then blaze your own path. Not the easiest way, but sometimes you gotta!
How can people best connect with you online?
The best way to connect with me is to try one of my free products, and get on my mailing list. It’s really tough to stay connected on social media with our ever-widening circle of friends and follows.
Get my free report on the social media content fans love here.
I’d also love for you to follow me on Instagram or Pinterest.
You can read more from Louise Myers – 6 Social Media Content Categories To Delight Your Fans inside #BizRocks Magazine Issue 46
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