Kerri Walker Q and A Interview
Can you share your back story with us, a bit about your childhood?
I am originally from the New Forest on the south coast and aim to move back to near my family soon. I spent my childhood years riding horses and making memories with my siblings. At school my favourite subjects, and where I excelled, were music, drama, foreign languages and English.
My first car was a Vauxhall Corsa that was bought for me (yes I know, I was that teenager). I moved to Spain for a few months when I finished college to learn the language as I knew a book just wasn’t enough for me. Growing up, my mother was a huge inspiration to me and I admired her so much she became a role model as I longed to be a strong independent woman with a great career just like her.
At 21 I moved to the Midlands for university, met a boy and stayed for 10 years. My work history spread across sales, marketing, PR and events – I lost out on jobs due to my mixed experience and now running my own business these skills are imperative!
Were you a determined child or has that developed?
I have always been extremely determined – ask my mum! Determination is definitely something that has grown with me as life has evolved and situations I find myself in changing. The older I get, the more determined I get to succeed.
Can you share something about yourself that is not widely known?
Initially I trained at university to be a nurse. I knew my destiny was to care for people. I presumed that it was nursing that would allow me to do this. I always worked freelance in the corporate world alongside my studies and work placements. By the time I got to my final year I knew it was not the path for me and took on a full time role in sales and marketing… and never looked back since.
How and when did you know you wanted to become an entrepreneur?
Becoming an entrepreneur and making your own income isn’t something you decide. It’s something you’re born with. I have always had entrepreneurial spirit, even as a young child I ran the Brownie tuck shop. I loved taking orders, handling money, chatting to customers and managing people. At 14 I even project managed a team and started a lunchtime business at school selling soup – we made a lot of money for charity and defeated the rival team. Throughout my entire childhood I always won at ‘swapsies’ whereby people swap their lunches – I was able to see what the market (hungry school kids) wanted and kindly asked my mum to buy items I knew would get me the best deals around the lunch table.
Tell us about your business
I run a virtual PR agency for brands and corporate clients. I also am a publicity coach showing small and medium business owners how to do their own PR and also break through any fears around putting themselves ‘out there’. I host media training sessions and DIY PR workshops.
What did you give up to get to where you are today? What did you have to sacrifice?
What’s the hardest thing you’ve had to do?
What are your goals for 2017 and beyond?
Where do you see yourself in 5 years time? Do you have any big Goals?
Can you share 3 #BizTips for Women in Business
Don’t worry about what everyone else is doing. Check out competitors briefly, listen to only a few influences and then just do your own thing. You are enough!
- If something makes you uncomfortable, figure out exactly what it is that is triggering you. I truly believe in business we have to make our mindset and removing blocks an absolute priority.
- To start raising your business profile, create a wishlist of dream places you’d love to be featured and figure out how your ideal clients love to be communicated with.
- Then set achievable monthly goals and what PR success means to you e.g. I want to have 2 guest blog posts each month and 1 podcast interview every 6 weeks. There’s no right or wrong answer, just whatever feels right and what is aligned with your business.
How can people best connect with you online? twitter, website, youtube?
You can read more from Kerri Walker – 10 Tips For DIY PR Success inside #BizRocks Magazine Issue 47
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